This marketing guide is filled with proven strategies that entrepreneurs and marketers can use to improve their marketing, and go beyond the superficial metrics of likes, reach, or website traffic.
Get equipped with the necessary insights and knowledge to effectively engage with Gen Z, Millennials, and Baby Boomers on each platform.
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Gen Z (Born 1997-2012) . They value community and co-creation. They engage with features such as duets or stitches on TikTok, transforming passive viewing into interactive experiences.
Millennials (Born early 1980s -1990s) . They value experiences over material possessions. A way to establish a stronger connection with millennials is through references to pop culture, particularly from the '80s and '90s.
Baby Boomers (Born 1946-1964). The emphasis should be on the superior quality of the product, its reliability, and the longevity of the brand.
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