In Miami, we established Tribeca's first pop-up music lounge. We curated a dynamic, immersive experience that appealed to both local audiences and vacationers visiting during Art Basel. Our marketing contributed to 52% of the ticket sales. We utilized social media, influencers, and partnerships with Audible and OKX to generate buzz before the event. Our storytelling showcased the energy and diversity of the lineup. We selected headliners from various genres to offer a varied musical journey. By spotlighting both local talent and internationally recognized artists, we catered to diverse tastes.